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Most dramatic change in visual identity since 1957.
October 1, 2010
By: TOM BRANNA
Editor
The Clorox Company has a new corporate logo, marking the most dramatic change in its visual identity since 1957. Using an updated version of the company’s iconic diamond mark, a brighter blue color and new accents of green, the logo better reflects the corporate brand today as it heads toward its centennial anniversary in 2013. “Our new logo better communicates what The Clorox Company stands for today,” said Clorox chairman and chief executive Don Knauss. “We’...
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